For Hughton, who was diagnosed and treated for prostate cancer last year, the campaign has particular significance. Speaking at the event, he reflected on the support he received from across football after sharing his diagnosis and stressed the importance of helping more men understand their risk and seek early diagnosis.

Hughton said: "My life changed when I was diagnosed with prostate cancer last year. But my story is ultimately a positive one. I’ve been humbled at the kind messages from within the football community since speaking out, and among the messages I’m passing on is that this is a treatable disease if caught early. I’m pragmatic by nature but my aim now is to educate and help people and ultimately change the game for men – and football is the perfect platform to do that.”

Harford, who was also diagnosed with prostate cancer, spoke passionately about the role football can play in encouraging conversations around men's health. Drawing on his own experience and the support he received from the football community, he highlighted why awareness and early detection remain so important.

Allardyce praised the unique ability of football to bring people together, describing Prostate United as a club that unites supporters, clubs and communities behind a cause bigger than the game itself.

Their stories were a powerful reminder that while football is built on rivalry, prostate cancer affects every club, every league and every level of the game.

As preparations continue for October's challenge, more clubs, supporters and football personalities are expected to pull on the Prostate United shirt and join a squad determined to make a difference.

Join Prostate United this October and help change the game for men.